Art Meets Algorithm.
The Artist is Now You.
meet EveryHuman
One-of-a-kind scents
for every human
EveryHuman is a Dutch fragrance studio reimagining scent creation as a form of personal art.
At its heart is Algorithmic Perfumery—an AI-guided, in‑store creation platform that transforms your personality, memories, and mood into a completely original fragrance. By completing a thoughtfully crafted questionnaire, or by simply telling it your story, the system generates a scent formula within minutes—offering a customizable “first draft” that you can refine and perfect with one of our in-house perfume consultants.
This isn’t a typical “customization” service.
It’s true creation—made by you and unique to you.
We’re thrilled to host EveryHuman as our permanent
Artist in Residence within our gallery-style PHIPPS PLAZA BUCKHEAD studio —
because fragrance is art, and you deserve the power to create your own masterpiece.
01
Take your seat
BUCKHEAD store & studio | PHIPPS PLAZA
This is experience is currently only offered in our Buckhead Atlanta location. Nestled in the heart of Atlanta’s vibrant shopping & dining destination, our luxury fragrance boutique on the main level of PHIPPS PLAZA offers a sleek, elevated setting for scent discovery.
ATLANTA
Settle into our lounge, designed for calm discovery and quiet luxury. Here, while enjoying your favorite beverage you will find the space and time to explore your scent story.
02
Imagine how you will communicate your story through scent
Start your scent creation journey by answering questions in a really cool introspective questionnaire OR just start telling it your dreams or stories. The digital perfumer will formulate a one-of-a-kind scent inspired by your preferences.
HOT TIP
Be an outstandingly thoughtful human and create a scent portrait for someone else, as seen through your eyes. Explore their different facets while answering a few questions about how you see them.
03
Refine your vision.
EveryHuman will craft a unique interpretation of your fragrance, allowing you to explore and revise on the spot. Take your time sampling different variations, noticing how they unfold on your skin. If you wish, our fragrance experts are available to offer thoughtful guidance, ensuring you feel confident in your final selection.
You will leave with your samples and a full 30ml. bottle to wear and experience fully, with the opportunity to come back anytime to make adjustments once you have lived in it and made it truly yours.
3500 Peachtree St. | Atlanta 30326
While reservations are not required to enjoy our Signature EveryHuman Algorithmic Perfumery Experience, a private seated appointment is available for those who prefer dedicated studio time and one-on-one Scent Guide support.
Reservation fee: $65 per person — this secures your private, seated appointment.
Our Signature $140 fragrance experience fee is collected on the day of your visit.
Walk-ins are also welcome for this experience ~ no reservation required.
Reserved appointments are held for 5 minutes past the scheduled start time. We kindly encourage timely arrival to make the most of your session.
We'd love to save a seat for you...
STILL NOT CONVINCED?
“This is the coolest thing I have ever done. I'm obsessed. I could seriously do this every day! ”
“This is the future.
Kudos to INDIEHOUSE for keeping Atlanta ahead of the trends. "
"People stop me to ask what fragrance I'm wearing....
I tell them ME! "
Your Fragrance Journey @INDIEHOUSE
FAQ:
What is the difference between the EveryHuman Exprience and the Scent Blending 101 Workshop?
At INDIEHOUSE, we offer two distinct ways to explore the art of perfumery—each designed around a different creative approach.
Scent Blending 101 is a guided, hands-on workshop where guests learn the fundamentals of fragrance through education and experimentation. Over the course of two hours, you’ll explore how scent interacts with biology, structure, and performance, while working directly with raw materials to build your fragrance step by step.
The EveryHuman Fragrance Experience is a more streamlined, journey guided by advanced technology. Through an interactive platform, the system interprets your preferences and translates them into a personalized fragrance, which is then refined with your input. This experience typically takes 20–45 minutes and is designed to feel intuitive, modern, and highly individualized.
At present, the AI Fragrance Experience is offered in a more individualized format to allow each guest to fully engage with the technology and their personal preferences.
As the platform continues to evolve, we look forward to exploring additional formats—including potential group offerings—while maintaining the integrity of the experience.
They are simply different.
Scent Blending 101 is ideal for those who enjoy a deeper, more educational and exploratory process.
The EveryHuman AI Fragrance Experience is designed for those who want a highly personalized result through a more efficient, technology-driven approach.
Many guests choose to experience both.
EveryHuman Experience
Plan for approximately 45–60 minutes. You will interact with the digital perfumer, sample scent variations, and refine your fragrance at your own pace.
Scent Blending 101 Workshop:
A 2-hour guided session with other participants, including scent education, blending time, and
social interaction.
Yes, but in different forms:
EveryHuman Experience
You will leave with your samples and a full-size 30ml. bottle of your chosen fragrance. You can tweak and rework your formulas as often as you like and purchase those versions either in-store or online at your convenience.
INDIEHOUSE Scent Blending 101 Workshop
You will leave with the custom fragrance you created during your session in a refillable 30ml. bottle.
Absolutely!
You are welcome to book or come in together. Just reserve the number of seats that you would like and we will do our best to accommodate you all together.
If there are not enough seats in our studio for your group on your desired date/time we can either:
1. Explore hosting an after-hours private event
or
2. You are welcome to come by on a walk in basis and we will get you set up in the system and direct you to alternate seating in the center depending on your total number of guests.
Absolutely.
Many guests begin with Scent Blending 101 for its immersive, social approach to fragrance creation, then continue their journey through the EveryHuman for a more personal, introspective experience.
With over 8,000 guests guided through our workshops, we’ve seen a clear pattern: a desire to move beyond the classroom and into a more fluid, individually guided relationship with scent.
The EveryHuman experience was designed to meet that moment—allowing you to deepen your understanding, refine your preferences, and evolve your fragrance identity over time.
EveryHuman is the pioneer of true AI-guided fragrance creation.
Unlike other services that customize pre-made formulas, EveryHuman uses advanced algorithms to interpret your preferences, memories, and moods, crafting three unique scent formulas just for you, which you can refine to perfection.
It is a true creation experience, not a customization or service designed to produce cheap dupes of existing scents — aligning with INDIEHOUSE’s commitment to authenticity, artistry, and emotional connection.
I believe fragrance is art, and that everyone deserves the opportunity to create their own masterpiece. Over the past six years, we have guided more than 18000 guests through our immersive workshops, building a deep understanding of what today’s fragrance lovers seek:
quality, individuality, and meaningful creation.
While our scheduled workshops remain beloved, they aren’t always convenient for guests with busy lives or those visiting from out of town. Many have asked for a next step in their fragrance journey— a more advanced, personal creation experience. Until now, limitations in staffing and space made it challenging to meet this need without compromising our high standards.
When I discovered EveryHuman, we knew it was the perfect partner to deliver the level of quality our guests expect while taking a daring leap into the future of personal scent creation. EveryHuman’s mission aligns perfectly with ours, bringing true, personalized creation to guests in a way that honors individuality while maintaining the highest quality standards, and a truly creative experience.
By hosting EveryHuman as our permanent Artist in Residence, INDIEHOUSE reinforces our commitment to leading the movement for authentic, personal scent design in the U.S., supporting EveryHuman’s vision while setting a new standard for what modern fragrance discovery should be: meaningful, personal, and genuinely yours.
- Carrie Hadley
Founder & CEO
INDIEHOUSE modern fragrances
