Lost Alice
A soft floral with tea, orris, and creamy milk—dreamy, comforting, and subtly whimsical.
$149.00
FLORAL
Romantic, elegant, and timeless — Floral fragrances express beauty through blossoms. From soft powdery petals to lush bouquets, this family evokes the artistry and emotion of nature’s most classic inspiration.
Soft & Powdery
Soft, powdery, sometimes creamy florals with iris, violet, or musk.
A soft floral with tea, orris, and creamy milk—dreamy, comforting, and subtly whimsical.
the LOWDOWN
the BACKSTORY
the INSPIRATION
Lost Alice by Masque Milano, created by Mackenzie Reilly, is a whimsical descent into fantasy—where curiosity leads and logic dissolves. Inspired by Alice in Wonderland, this fragrance plays with contrast and illusion, blending softness and strangeness into something utterly captivating.
The opening invites you in with a twist. Bergamot and clary sage create a fresh, aromatic clarity, while ambrette adds a soft, musky warmth. A bold touch of black pepper disrupts the calm—unexpected, intriguing, and just slightly off-center.
At its heart, the fragrance becomes dreamlike. Carrot and orris bring a powdery, almost surreal texture, layered with the comforting familiarity of English tea and delicate white roses. It’s refined yet playful—like a scene that feels both real and imagined.
As it settles, Lost Alice reveals its signature softness. Creamy sandalwood blends with broom and a unique steamed milk accord, creating a warm, enveloping finish that feels gentle, nostalgic, and quietly addictive.
Lost Alice is a fragrance of imagination—soft yet complex, comforting yet curious. A scent that invites you to wander.
Perfect for: Daytime wear, creative moments, cooler weather, and times when you want to feel soft, unique, and quietly enchanting.
Now, if you still have the time darling...
the HOUSE
the MAISON
the ATELIER.
Allow us to introduce:
Masque Milano is a journey through scent and emotion — a grand opera composed in olfactory form. Founded by Riccardo Tedeschi and Alessandro Brun, the brand collaborates with the world’s finest perfumers to tell immersive, cinematic stories through fragrance.
Complex, layered, and powerfully expressive, each creation captures a different act of human experience — from passion and memory to dreams and transformation.
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