Amouage Purpose 50 is a new fragrance for women and men set to be launched in 2025 under the Exceptional Extrait collection. This spicy aromatic flanker boasts a refreshing opening of bergamot, contrasted by the spicy essence of pimento berry and smoky frankincense. The blend reveals its delicate yet powerful side, showcasing rose, sand vetiver, creamy sandalwood, and papyrus. The whole blend draws its warmth and elegance from a fusion of spicy saffron, opulent suede, mystikal, akigalawood, and vanilla, granting the fiery blend a powerful, sophisticated scent trail.
Amouage Purpose 50 is a new fragrance for women and men set to be launched in 2025 under the Exceptional Extrait collection. This spicy aromatic flanker boasts a refreshing opening of bergamot, contrasted by the spicy essence of pimento berry and smoky frankincense. The blend reveals its delicate yet powerful side, showcasing rose, sand vetiver, creamy sandalwood, and papyrus. The whole blend draws its warmth and elegance from a fusion of spicy saffron, opulent suede, mystikal, akigalawood, and vanilla, granting the fiery blend a powerful, sophisticated scent trail.
AMOUAGE

PURPOSE 50

Amouage Purpose 50 – an ultra-concentrated extrait featuring frankincense, woods and mineral warmth with profound depth and longevity.
Nose: Quentin Bisch
NotesThe LowdownThe Maison

$550.00

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Amouage Purpose 50 – an ultra-concentrated extrait featuring frankincense, woods and mineral warmth with profound depth and longevity.

Notes BG

First Impression:

Bergamot, frankincense, pimento berry, pink pepper

Personality:

papyrus, Rose, sandalwood, vetiver

Lingering Effect:

akigalawood, Mystikal, saffron, suede, vanilla

notes / notes / notes / notes / notes / notes / notes / notes / notes /

the LOWDOWN
the BACKSTORY
the INSPIRATION

Purpose 50 by Amouage is intensity refined — a profound, ultra-concentrated interpretation of the house’s original Purpose, elevated to its most commanding form. Crafted at 50% concentration, this extrait de parfum is deep, meditative, and uncompromising in its presence.

The fragrance opens with a bold clarity: luminous frankincense immediately takes center stage, resinous yet radiant, creating a sense of ritual and focus. As it unfolds, structured woods and mineral-inflected warmth emerge, grounding the composition with gravitas and depth.

Unlike fleeting fragrances, Purpose 50 evolves slowly and deliberately. Each layer reveals itself with patience — smoky, earthy, and quietly powerful — leaving a long-lasting trail that feels contemplative rather than theatrical.

This is Amouage at its most philosophical: a fragrance about intention, grounding, and inner strength.

Perfect for: Evening wear, colder seasons, formal settings, moments of reflection, or whenever you want a fragrance that feels monumental, purposeful, and deeply luxurious.


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the HOUSE
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AMOUAGE
AMOUAGE

AMOUAGE in stock in Atlanta at INDIEHOUSE

Amouage is an Omani luxury fragrance house, founded in 1983, renowned for creating complex, long-lasting perfumes that blend traditional Arabian perfumery with modern artistry. The brand is known for its use of rare, high-quality ingredients, particularly frankincense and myrrh sourced from the Dhofar region of Oman, and is often referred to as “The Gift of Kings” due to its royal origins.

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